PRESS RELEASE
Official Fall 2010 lookbook photographed by Amanda Lopez
Official's fall 2010 collection combines maturation as a brand with youthful design and aesthetic to create a collection fulfilling our desires of headwear aligned with our fashion sensibilities. A key piece in the collection is the debut of their English driving cap- the cap is finished with a minimal leather embossed label perfectly placed on a herringbone earflap overlapping the brushed flannel crown. This hat combines the "olde" with the "neu" quite eloquently. Snap-back baseball hats such as "The Officials" and "Cali" provide stalwart colorways and design Official is known for since it's brand inception in 2007. Official's only 5 panel camper in this collection should be considered the perfect autumn hat with brushed herringbone and the "Keep It All Official" workware woven label.
The fall collection for Official is available in finer retail locations and on their online store (http://www.theofficialbrand.com) in the first week of September 2010.
Photographer: Amanda Lopez http://www.amandalopezphoto.com
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