J.Crew

10 Deep

Mishka

Orisue

y-3

G-Star Raw

Evisu

BLVCK SCVLE

RAG & BONE













PRESS RELEASE
Official Fall 2010 lookbook photographed by Amanda Lopez
Official's fall 2010 collection combines maturation as a brand with youthful design and aesthetic to create a collection fulfilling our desires of headwear aligned with our fashion sensibilities. A key piece in the collection is the debut of their English driving cap- the cap is finished with a minimal leather embossed label perfectly placed on a herringbone earflap overlapping the brushed flannel crown. This hat combines the "olde" with the "neu" quite eloquently. Snap-back baseball hats such as "The Officials" and "Cali" provide stalwart colorways and design Official is known for since it's brand inception in 2007. Official's only 5 panel camper in this collection should be considered the perfect autumn hat with brushed herringbone and the "Keep It All Official" workware woven label.
The fall collection for Official is available in finer retail locations and on their online store (http://www.theofficialbrand.com) in the first week of September 2010.
Photographer: Amanda Lopez http://www.amandalopezphoto.com
The complete Street fighter Pack has Arrived! The trio transforms Nike SB's popular models to embody three characters: the P-Rod 4 (Akuma), Dunk low (Chun Li), and strapless Dunk Mid (Ryu).
Chun Li comes in a argon blue suede and nylon upper with white canvas swoosh and gum sole. She (figuratively speaking) has gold accents via stitching, tongue and heel logos.
Ryu has a beige and black canvas upper with suede trimmings, red distressed canvas Swoosh, and red outsole.
Akuma, my personal favorite, is fitted with a dark blue canvas upper, black swoosh and midsole. Akuma’s ‘kanji’ is embroidered on the heel in red stitching.
Icy soles
O.G. sole




