You are missing out if you have never seen these watches before!! I first saw Nooka's watches in a Vibe photo shoot featuring black British actor Chiwetel Ejiofor and had to find out more about them.
Nooka was birthed from the mental loins of New York artist Matthew Waldman after he noticed the limited ways to display time on a clock hanging on the wall of a London hotel. He then sketched designs for new and stylish ways of displaying time which later earned several patents.
Nooka has since been featured in magazines, won awards for accessory design, and currently collaborates with Toyota as part of the 5th Door campaign. Pictured here is the BKC ZOT watch from the aforementioned campaign, designed by independent fashion designer Ouigi Theodore of the Brooklyn Circus. It features an alarm, chronograph, date, time, aluminum case, and LCD display. The BKC ZOT is limited to 200 pieces and priced at $200.
Peep the entire range and story behind Nooka at Nooka.com.
Locally, Nooka's ZUB series can be copped at Common Wealth's DC location and Up Against the Wall.
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