DC's own Wale has been taking over RECENTLY. You may have seen him featured in The Source or several LRG spreads in Complex. Now, he is one of the artist featured in Levis' "Live Unbuttoned" global marketing campaign which launched in July 2008. It is Levis' largest marketing effort ever and their first attempt at mass global marketing.
The message behind the campaign is to live outside the box and go beyond the expectations of the norm. Levis chose emerging artists and bloggers from all over the world who best embodies their vision. Wale was no exception. The supreme-unsigned-hype has had heavy hitting artist like Bun B and Lil Wayne featured on his mixtapes, and has joined the Roots on their recent album 'Rising Down' all without a record deal! As of late, he even had Seinfield cast member Julia Louis-Dreyfus do cameo skit on his "Mixtape About Nothing".
The online site features photos, a mini movie intro, and a downloadable remix of "Breakdown" off Wale's "100 Miles and Runnin'" mixtape. Wale can also be seen in several print adds rocking the ever-fresh 501 jeans. Check it out at levis.com/wale
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